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Booking Opportunity Calculator

What could a better booking rate mean for your business?

Compare your current estimates with a different booking and attendance scenario. See the assumptions, including your available capacity.

A business planning notebook and laptop

This is a planning tool, not a forecast. Results are estimates based only on the assumptions you enter. It does not identify actual lost revenue or guarantee additional customers.

Starting values: Illustrative example, replace with your own estimates. They are not market benchmarks.

Your business

Inquiry, booking, completed work.

Booking rate: the share of new inquiries that book.

Kept rate: the share of bookings that actually happen.

Value: what a completed first job, visit or engagement typically collects. Use your own figures.

Your inquiries

Count a person once across calls, forms, and messages. Exclude existing customers.

Range 0–100,000, whole number

Current

Range 0–100%

85% attendance means 15% do not attend.

Range 0–100%

Comparison

Range 0–100%

Range 0–100%

Your capacity

Zero means no additional capacity.

Range 0–100,000, whole number

Result

Select Calculate to see the comparison.

How this is calculated

Unique inquiries × booking rate × attendance rate = modeled completed bookings.

For your business: Inquiry, booking, completed work.

Compare the two scenarios, then limit any additional bookings to the capacity you entered.

A lower comparison scenario is shown as a decrease; capacity never hides a decrease.

Missed calls and no-shows are not added separately: the booking and attendance rates already include them. Reactivating past customers is a different question and is not part of this model.

The free Growth Review is a focused conversation about your goals, inquiry process, and capacity, with up to three priorities. Your figures stay in this browser tab unless you choose to send them to Rachel and receive an email copy.