Medspa practice example · Wilmington, NC
A clearer path from inquiry to consultation.
An example of Harbor's approach, not a completed client engagement. The numbers below are planning illustrations, not measured results or forecasts.
01
The problem
Interest arrives from everywhere, and no one owns it.
A medspa wants more consultations for its higher-value treatments. But inquiries arrive as DMs, website forms, and phone calls, answered by whoever is free. Follow-up competes with clients in the chair, and the owner cannot see which inquiries ever became appointments.
02
Where Harbor would start
Look at the whole path before changing anything.
Review treatment-page clarity, the consult-request process, team handoffs, follow-up responsibilities, the booking platform already in place, and how much consultation time is actually open each week.
03
The proposed solution
One clear path from first question to attended consult.
Clearer treatment pages, a simpler consult-request process, and practice-approved follow-up. Inquiry tracking connected to booked and attended consultations, so the owner can make better-informed marketing decisions.
Explore the booking opportunity
Same interest. More consultations on the book.
For illustration, a medspa receives 80 consultation requests a month through calls, forms, and DMs.
Today
About 22 attended consults
35% booked · 80% attend
With a clearer path
About 36 attended consults
50% booked · 90% attend
If the practice has room for only 8 more consultations, the modeled increase is capped at 8. Any gain is limited by the consultation time actually available. These are planning examples, not measured results or forecasts.
What success would be measured against: response time, booking rate, attendance, team workload, and available capacity.
A real client, in her words
“It's been such a pleasure working with Rachel and the team not only for the website build but also help with rebranding. I've worked with other website designers before and she blows everyone out of the water!!”
A verbatim excerpt from Rachel's verified Google Business Profile. This client came to Harbor for a website and rebranding, not medspa marketing. Harbor does not invent client stories. Read all reviews on Google